Zetta
For the love of memories
Client:
Zetta
Year:
2025
Type:
Creative Direction
,
Identity
The brand identity and launch products were designed to elevate the existing brand and have a timeless sense of nostalgia.
Project Description
Zetta is an iconic Melbourne stationery store with a loyal following and a distinct creative spirit. Commissioned to lead a full rebrand, I developed a custom logomark and cohesive visual identity that repositioned the brand for growth.
The work extended into art direction for a launch shoot, defining an ongoing photographic style, and hands-on product development — including calendars, tote bags, and cloth-covered binders produced with manufacturing partners in China — alongside contributions to web design and social media presence.
Credits
Design Lead
:
Hen Pritchard-Barrett
Strategy / Creative Direction
:
Design Rollout
:
Angela Huang
