Fat Fingers
Proper fish fingers
Client:
Fat Fingers
Year:
2026
Type:
,
Identity
A fresh identity for the freshest fish fingers in the UK. Inspired by the bright and kitsch nature of fishmongers and market stalls, the identity leans on punchy colours and nostaligic art direction.
Project Description
Proper fish fingers, sustainably caught fish.
Fat Fingers is a British fish finger brand with a clear ethos — sustainable fish, sourced from British seas, and cooked in Cornwall. Engaged to lead a complete rebrand, I developed a bold new visual identity anchored by the hero deliverable: full packaging design and production for the retail box.
The work extended across a launch campaign, social media creative, and art direction for the brand shoot, with website design rounding out a cohesive presence across every touchpoint.
Credits
Creative Direction / Design:
:
Hen Pritchard-Barrett
Photography:
:
3D Design
:
Chris Langley
